This thesis work concerns the development of the business plan of a business intelligence software for manufacturing companies’ efficiency in a context of Industry 4.0. The idea on which the whole planning activity is based consists in a SaaS platform powered by a Cloud-based architecture aimed at turning industrial data into insightful decision making for companies, enabling predictive analytics with a consistent data driven approach. After a brief literature review aimed at introducing the Industry 4.0 paradigm the discussion dives into the topics more characteristics of a business plan. In fact, after the presentation of the company which powered the project (Guanxi s.r.l) the work deeply analyze: the market of reference in all its peculiarity from both an internal and external point of view, the current competition level and the strategic positioning options.