The scope of my thesis was to analyse Nespresso’s business model, its competitors and identify the company’s struggles in order to suggest solutions or strategies for the future. The study has been mainly limited to Nespresso in the Italian territory. The objective of this research was to understand the salient features of Nespresso’s business model, what resulted in its success and what elements led to its struggle in the market in the last few years. The Business Canvas Model tool was used to identify the nine important building blocks of Nespresso’s business and it highlighted the synergy between the various elements of the canvas.