This thesis, my final work of studies in Industrial Engineering and Management, had the objective to present the digital transformation of the financial industry, focusing on the banking sector and the insurance sector. In the first chapter, I exposed the state of the art of the industry: there was an explanation of how the digital era has changed – and it is still changing – the financial market, with a deep penetration of smart devices. This penetration of smart devices allows several digital functionalities to be carried out quite easily. Digital functionalities bring to a redefinition of business models, especially the ones of the banks in the sector: I discussed the Banking as-a-platform (BAAP) model and the establishment of new non-traditional competitors in the industry, fully basing their business model on the digital world (e.g.