Brain Activities in Creative Thinking Tasks The project rises in a cooperation between the Lulea Technology University, the Polyechnic of Turin and the University of Turin. The aim is to investigate the role of the creative cognitive processes that comes into play during the product development phase in industrial design. This can be done in a multidisciplinar environment that involves Management Engineering, Technic Design and Neuroscience. More precisely, the most important thing is to recognize neurocognitive and physiological patterns that can be detected through devices such as Electroencephlogram (EEG) and Eye Tracker. These devices allow to have a closer and more detailed view on what happens in the brains when we are requested to "be creative", recording our subconscious physiological responses.