With the innovation brought by digital transformation and the so-called “Big Data era” a need for changes is demanded, with greater concern over the consequences that the growing power of digital companies could provoke. Online platforms became very big in the last ten years, with a speed rate of growth without precedents and they became part of people’s everyday life thanks to their being economically convenient and accessible by everyone has an Internet connection. While in the US the problem is still unseen or underestimated because of their Schumpeterian approach to competition, EU Commission in the last years is actively moving to reestablish fair competition, by acting against some major digital platforms (Google was particularly targeted), introducing new regulations to protect users’ data (GDPR) and discussing about future steps.