The present thesis will explain the current state, from a quantitative and qualitative perspective, of the beer market in Italy. The analysis will emphasize the performance of craft breweries over the total beer industry, since they are becoming a strong competence to the large scale companies, due to the increasing preference from consumers for quality and variety in beers. This concept has driven to new brewers enter into the market. In the first part of the analysis, an overview about the industry will be made, starting with the concept of beer, some relevant information about how the beer was born and how split all over the world, followed by the description of the production process taking into account the difference between craft and industrial beer.