The fourth industrial revolution is making it possible to connect information, objects and people due to the intersection of the physical and the virtual worlds in the shape of Cyber-Physical Systems and Internet of things. A phenomenon which has been proven to provide great benefits, however it remains to be specifically figured out how digitalization and business model innovation correlate. . The new industrial paradigm is transforming the current ways of value creation, the value proposition, and the value capturing, since it involves changes in the technical and production development, which in turn has brought extensive challenges and opportunities not only in a production-technical matter, but also in organizational consequences.