This thesis focuses on the development of a new service that connects suppliers and customers, revolutionizing logistics and the wine supply system. The new innovation, called Wine Locker, is a wine distributor located in the customer's internal warehouse, belonging to the Ho.re.ca. system. The objective of the innovation is to modify the management of stocks in a restaurant and at the same time facilitate the sale of wine to the supplier, introducing new stakeholders to manage and maintain the warehouse and promoting the transition to a Just in Time (JIT) system in the delivery of stocks. The new service is revolutionary because it provides for the definition of a "Wine Export Consortium" to protect suppliers, partners and collaborators, which manages a network of suppliers, who supply the main warehouse (Locker Distribution).