Urban quality enhancement as an opportunity for private companies to be involved within public urban renewal policies

1.Research questions

The main questions for developing thè main objectives of thè research are divided in three principal fields. Each field corresponds to an objective and it has several research questions as listed below:

Evaluation criteria for measuring urban quality:

1- what is urban quality?

2- how to evaluate urban quality in an urban area?

Levels defìnition:

3- at what level does a neighbourhood's urban quality become a risk for an adjacent property?

4- which are thè consequences of thè externalities of a neighbourhood on thè adjacent property? |

Interventions:

5- what are thè possibilities to intervene?

2. Final report index

2.1 Research question defìnition & Methodology

-1.1 Personal aspects

-1.2 Motivation

-1.3 Vision

-1.4 Profile

-1.5 Research project goal

-1.6 Problem description

-1.7 Main question, Main objective

-1.8 Research question

-1.9 Research methods

2.2 Field of thè research: Urban Quality assessment in thè local setting

-2.1 Why to work at a neighbourhood level

-2.2 Conceptual definition of thè meaning of urban quality

-2.3 The enhancement of urban quality on thè territory and thè increase of thè

investment possibilities for a private company

-2.4 How to evaluate urban quality: individuation of parameters and their burden;

literature and developed methodology

-2.5 Territorial Marketing: individuation of urban quality aspects able to influence

positively thè intervention possibilities of a private company

-2.6 Analysis of thè evolution of thè Lingotto building as a tool for measuring thè

urban quality evolution of its neighbourhood: a parallel between thè commercial

promotion of thè building and urban planning policies on thè area

2.3 Case study

-3.0 The connection fields between thè two study cases: Lingotto building and its Urban Area

(TORINO - ITALY), KOP VAN ZUID area (ROTTERDAM - The Nederlands)

-3.1 Historical background: LINGOTTO building, its history and thè relation with thè city

-3.2 Urban renewal within Torino Internazionale strategie plan

-3.3 PPP initiatives in thè redevelopment of Lingotto building from 1982 until today

-3.4 Future developments: consequences of Urban transformation in Lingotto Urban area: mobility,

Olympic Winter Games 2006 interventions and post Olympic programs

-3.5 KOP VAN ZUID - Rotterdam: thè economical and social influences on thè urban design

of thè area

-3.6 The Kop Van Zuid redevelopment project within integrated urban development models

in Rotterdam

-3.7 Finandng thè Kop Van Zuid project

-3.8 Means and strategies to obtain achievemepts

-3.9 Public Private Partnership, social return and contract compliance as guiding prindples

2.4 Public & Private goals and interactions in Urban Renewai processes (PPP)

-4.0 The evolution of organizational struetures in urban produetive processes

-4.1 Public and Private sector objectives

-4.2 Contemporary methods for finandng publieworks

-4.3 Recourse to undeserved (Indebitamento)

-4.4 Locai bond issue

-4.5 Externai funding systems

-4.6 Public Private Partnership (PPP)

-4.7 Project financing

-4.8 S.T.U. Società di Trasformazione Urbana (Urban Transformation Society)

-4.9 Sponsorship Contracts

-4.10 Leasing

-4.11 An introduction to thè concept of "URBAN EQUILISATION", value distribution goais and applications

2.5 Conclusions

-5.1 Findings & tools, for thè private sector, for exploiting public urban

transformation polides and produce development

3 Terminology

Concept research

project

-Urban sustainability: Economical development and social benefit enhancement towards wealth redistributing measures and not only environmental issues. The possibility of establish new rules for real estate plusvalues, with thè property participation and not conflicting with that, represents an important transition for making operative thè concept of urban sustainability.

-Bond: Obbligazione

-Titoli: security -Share: Azione

-Leasing: -Project financing:

-Concessioni (grant):

-Outsource: appalto

4 Timing

5 Literature

Timing

-2004 September - December, research period, in Delft University of Technology Real Estate and Housing Department, The Nederlands, with thè supervision of Professor Hermann Van De Putte.

-2005 March - May stage in IPI Spa, Lingotto - Torino with thè collaboration of Ing Nicola Serravalle, arch Fabrizio Settime supervisor for thè research project, Dr. Ivano Ilardo, first mentor of thè research project within IPI Spa.

-2005 June - September literature study and development of thè two study cases: Lingotto-Torino, Italy and Kop Van Zuid (KVZ)-Rotterdam, The Nederlands.

-2005 September - December collaboration with Valori Urbani, Milano, and ING Real Estate, Milano, working together for a publication of three Master thesis research project from: Politecnico di Torino, Politecnico di Milano and Bocconi Milano.

Literature

General contents

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Concept research project

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AA.W, In Transit Mobility City Culture and Urban Development in Rotterdam, Edited by Paul Meurs and Mare Verheijen, NAI Publishers.

IFHP, FIHUAT, IWVSR, International Conference Quality of Urban Living thè challenge for non-profit housing, Amsterdam The Netherlands 1990, Cgnference Lectures.

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Concept research project

Andrea Del piano e Angela Molinari (2004) "Mappe e immagini della trasformazione, esperienze in Piemonte/2', in " Valutare i programmi complessi' a cura di Giovanni Ferrero,cit., pp 102-119.

Antonio De Rossi (2004) "Programmi complessi e qualità del progetto urbano", in "Valutare i programmi complessi" a cura di Giovanni Ferrero,cit., pp 90-94.

B. Secchi (2001), "Nuovi luoghi della sociabilità: il progetto della discontinuità", in U. Trame, "Città e territori, i nuovi spazi del commercio", Ed. Compositori, Bologna.

J.C. van Ham, Dr J.F.M. Koppenjan, drs. H.G. van der Voort (2001), "Public Private Partnership in scientific research: A framework for evaluation", Delft University of Technology, Faculty of Technology, Policy and Management, The Netherlands, commissioned by: Consultative Committee of Sector Councils for research and development (COS).

Alessandro Giangrande, "AHP (Analytic Hierarchy Process), Teoria ed esempi di valutazione di progetti alla

scala territoriale", internet source from:

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Brechtje Van Boxmeer*1 and Ellen Van Beckhoven2' "Public-Private Partnership in Urban Regeneration: A Comparison ofDutch and Spanish PPPs", * University of Barcelona, Barcelona, Spain, 2Faculty of Geographical Sciences, Utrecht University, Utrecht, The Netherlands. *Correspondence: BRECHTJE VAN BOXMEER University of Barcelona, Avda Diagonal 696. 08034, Barcelona, 1461-6718, Spain, E-maiJ: brechtjevanboxmeer@hotmail.coiTt

Danielle Snellen, Aloys Borgers, Harry Timmermans, "Towards an Evaluation Mefhodology of Urban Concepts: The Social Dimension", paper presented at thè XI AESOP Congress, May 28-31 1997, Nijmegen, thè Netherlands

About Urban Quality

CalorossiP. (1999), "I fondamenti delle regole della forma urbana", in Calorossi P. Latini A.P., "Regole della forma e qualità urbana".

Carta M. (2002), "Forme della città contemporanea. Qualità urbana e sviluppo ambientale nei programmi Urban", in Palermo P.C. (a cura di) "II programma Urban e l'innovazione delle politiche urbane. Il senso dell'esperienza: interpretazioni e proposte", Primo Quaderno, Franco Angeli/Diap, Milano.

Esposito V. (1990), "Qualità urbana: la fatica di un mosaico", La casa Uscher, Firenze.

Steinberg F. (1998), "Physical and spatial quality ofcities in thè Habitat II agenda: a concern for architects and urban planners" in Open House International, n.3, voi. 23.

Rykwert J. (2002), "The seduction of place. The history and future of city", Vintage Books, New York. -Villanti G. (2003), "II quotidiano lavoro della qualità urbana", in Villanti G. (2003), La città promessa. -Vignozzi A. (1997), "Urbanistica e qualità estetica: la lezione della Gran Bretagna", Franco Angeli, Milano.