The former OSI-Ghia factory in Turin, once a symbol of industrial and automotive excellence, today represents one of the city’s most significant brownfield challenges. Severed from its surroundings by railway lines and urban voids, the site illustrates both the spatial fragmentation and socio-economic shifts that characterize many post-industrial landscapes in Europe. Rather than viewing such places as obsolete, this thesis proposes their potential transformation into sustainable and inclusive urban environments, capable of contributing to broader strategies of regeneration.This research explores how the adaptive reuse of industrial heritage anchored in a deep understanding of architectural identity, historical memory, and urban dynamics can respond to contemporary needs.