Toward Sustainable Mobility:The Stellantis Case Study Environmental Initiatives and Digital Communication in the Automotive

In an era where climate change and environmental concerns are reshaping industrial priorities, the automotive sector stands at the forefront of the green transition. This thesis investigates Stellantis as a case study, exploring the company’s environmental initiatives and its approach to sustainability communication. It examines how Stellantis integrates ecological strategies across its operations, from circular economy practices and electrification plans to green investments and supply chain management. Furthermore, the thesis explores Stellantis’ use of digital platforms such as websites and social media for communicating sustainability to stakeholders. Through qualitative research, including official reports and social media content analysis, this study evaluates the company’s communication strategies and identifies areas for improvement. The results emphasize the importance of aligning corporate sustainability actions with transparent and engaging communication to foster stakeholder trust and drive systemic change in the automotive industry.