Business Case Systematic Development Process: The Automobili Lamborghini S.p.A functional testing facilities upgrade case

This Master’s Thesis, titled “Business Case Systematic Development Process: The Automobili Lamborghini S.p.A. functional testing facilities upgrade case”, presents a structured approach to the development of a Business Case aimed at evaluating the enhancement of vehicle functional testing facilities and procedures. The study adopts established methodologies to systematically identify, assess, and propose solutions for optimizing testing processes, ensuring alignment with Business objectives and performance Metrics. The Business Case was developed during a six-month curricular Internship at Automobili Lamborghini S.p.A. (November 2022 – May 2023), subsequently extended through a leasing contract until April 2024 referring to a different role within the Company. Chapter 2 outlines the theoretical foundation of Business Case Development Processes, drawing upon recognized frameworks such as the ones described in detail in R. Sheen and A. Gallo, HBR Guide to Building Your Business Case, Boston, MA: Harvard Business Review Press, 2015 and Harvard Business Review, Developing a Business Case, Boston, MA: Harvard Business Review Press, 2010. These models are then adapted to the specific context of the Case study, with a tailored application of each phase to accommodate the scope and duration of the Internship, while still delivering a robust and comprehensive partial Business Case capable of informing future investment decisions. Chapter 3 analyzes the current organizational context, identifying key challenges and opportunities. It also defines specific Business objectives and associated Metrics to ensure the measurability of outcomes. Chapter 4 explores a range of alternative solutions, generated through cross-functional brainstorming and benchmarking activities, to address the identified opportunities. Chapter 5 presents a data-driven evaluation of the proposed alternatives, detailing the assumptions, data collection methods, and analytical techniques employed. An initial implementation Time frame is also proposed to support practical execution planning. Chapter 6 consolidates the findings into a coherent and detailed partial Business Case. Finally, Chapter 7 offers strategic recommendations for enhancing the Technical Financial Metrics of the proposed solution, along with a roadmap for the completion and implementation of the full Business Case. In conclusion, this Thesis provides a standard, rigorous and replicable framework for the systematic development and communication of Business Cases, not only related to the context of vehicle functional testing. It also demonstrates the practical application of this framework within a leading Company in the luxury automotive sector like Automobili Lamborghini S.p.A.