Optimising Workflows: A Digital Guide for tomtom Growth and Creative teams

Starting from the analysis of digital marketing and growth hacking, this thesis aims to explore the modus operandi and strategies pursued in the aforementioned sectors within companies, evaluating the impact and success that growth can have in consumer marketing. It then investigates how visual experimentation is carried out by Growth Teams, who the key figures are and what the interdependencies are with other teams within companies. Based on the in-house experience at Tom Tom B.V., a new strategy is proposed, in the form of a digital guide to make the workflow more efficient and innovative with a focus on 4 different areas, starting from the reorganisation of material to the use of templates for performance campaigns.