Market analysis on BBM business across Covid-19 pandemic and peculiarities of the 2WP division within Bosch Group.

This thesis work is the result of six months of internship at Bosch branch in Italy in the Two Wheeler and Powersports division (2WP) as a Junior Customer Account Manager within the Sales division. My role was to support the team throughout the activities related to our department in order to speed up the processes of quotation, document and data storage and data management with ADC software tool. The daily working routine took place in a challenging and exciting environment where the full potential of every employee has been stimulated to cooperate in synergy with colleagues. The teamwork is the greatest strength of the company and in scale, of the 2WP Sales division in Torino, led by my Tutor Anna Bertorelli. During the internship I learned not only the basics of B2B interaction from a world leader supplier as Bosch to the final customer or to a Tier 1 company, but thanks to the world actual economic and sanitary emergencies I was absorbed by the events and I experienced a huge variety of situations that needed deep knowledge, temperament, firm hand and eventually experience to be kept under control. This working experience in Bosch gave me a clear vision on themes faced in class such as cost of quality, risk management, time management and legal aspects and build up the skeleton and mind structure to properly be part of the team. Spurred by the lack of identity of such newborn division as the 2WP, officially created only two years before my introduction to the company, my personal little extra work I carried on as a secondary activity while supporting the team, was aimed at giving relevance to the team itself by optimizing the quotation procedure for the specific needs of the two wheelers world. Starting with studying and analyzing the official guidelines written by Bosch experts, I was able to define a standard template that fit the products and the technicalities that characterize our division from the automotive world. This led to a better understanding of the contract clauses from both parts, Bosch and Customer, and to a slight reduction of processing time from request for quotation (RFQ) to the quotation release. The new quotation template is still nowadays used within the division as a standard. The quotation process is going to be one of the subjects of this thesis work but due to the multidisciplinary nature of the Sales division, we will touch also other different fields such as Quality, Marketing, Project management, Aftersales, Economy, Laws, Culture and Legal. The company will be analyzed from any point of view: history, marketing, economy, management, business models, organization, culture, politics, communication and psychology. The social and economical environment will be discussed in order to give a representation of the background in which the company has set its businesses and in order to disclose the full potential of the brand to be exploited in future trends and happenings. The aim of this work is finally to introduce the actual 2WP and compare it to the automotive business by exploit my experience in Bosch and giving some cues for improvement to a newly born market segment.