polito.it
Politecnico di Torino (logo)

A Study of R&D in Media: A qualitative case study of BBC R&D and CRITS

Taha Hodroj

A Study of R&D in Media: A qualitative case study of BBC R&D and CRITS.

Rel. Marco Cantamessa. Politecnico di Torino, Corso di laurea magistrale in Ingegneria Gestionale (Engineering And Management), 2019

[img]
Preview
PDF (Tesi_di_laurea) - Tesi
Licenza: Creative Commons Attribution Non-commercial No Derivatives.

Download (2MB) | Preview
Abstract:

As media converges, R&D in media will remain important, but must adapt to changing market trends and innovation conditions. This study of R&D in media industry is a first of its kind; it provides a brief synopsis of the new media scenarios after digitalisation, R&D's role in media, BBC and Rai Corporate Strategy. Further on, The thesis empirically analyses BBC's and Rai's R&D activity taking in consideration their managerial, operational and organisational practices. It was concluded that BBC's R&D managed to provide significant results to BBC audience, BBC itself and UK industry, while CRITS (Rai R&D) is struggling to evolve from its path dependency. The last chapter of the thesis innovate the current traditional business model of CRITs into a more responsive one to the current innovation condition. Design thinking methodology was used to develop the new business model. Keywords:

Relatori: Marco Cantamessa
Anno accademico: 2018/19
Tipo di pubblicazione: Elettronica
Numero di pagine: 95
Soggetti:
Corso di laurea: Corso di laurea magistrale in Ingegneria Gestionale (Engineering And Management)
Classe di laurea: Nuovo ordinamento > Laurea magistrale > LM-31 - INGEGNERIA GESTIONALE
Ente in cotutela: QUEENSLAND UNIVERSITY OF TECHNOLOGY (AUSTRALIA)
Aziende collaboratrici: NON SPECIFICATO
URI: http://webthesis.biblio.polito.it/id/eprint/11433
Modifica (riservato agli operatori) Modifica (riservato agli operatori)