Taha Hodroj
A Study of R&D in Media: A qualitative case study of BBC R&D and CRITS.
Rel. Marco Cantamessa. Politecnico di Torino, Corso di laurea magistrale in Ingegneria Gestionale (Engineering And Management), 2019
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Abstract: |
As media converges, R&D in media will remain important, but must adapt to changing market trends and innovation conditions. This study of R&D in media industry is a first of its kind; it provides a brief synopsis of the new media scenarios after digitalisation, R&D's role in media, BBC and Rai Corporate Strategy. Further on, The thesis empirically analyses BBC's and Rai's R&D activity taking in consideration their managerial, operational and organisational practices. It was concluded that BBC's R&D managed to provide significant results to BBC audience, BBC itself and UK industry, while CRITS (Rai R&D) is struggling to evolve from its path dependency. The last chapter of the thesis innovate the current traditional business model of CRITs into a more responsive one to the current innovation condition. Design thinking methodology was used to develop the new business model. Keywords: |
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Relatori: | Marco Cantamessa |
Anno accademico: | 2018/19 |
Tipo di pubblicazione: | Elettronica |
Numero di pagine: | 95 |
Soggetti: | |
Corso di laurea: | Corso di laurea magistrale in Ingegneria Gestionale (Engineering And Management) |
Classe di laurea: | Nuovo ordinamento > Laurea magistrale > LM-31 - INGEGNERIA GESTIONALE |
Ente in cotutela: | QUEENSLAND UNIVERSITY OF TECHNOLOGY (AUSTRALIA) |
Aziende collaboratrici: | NON SPECIFICATO |
URI: | http://webthesis.biblio.polito.it/id/eprint/11433 |
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