“Market entry, categories and value propositions in the digital domain” - A Comparative Longitudinal Case Study on Uber vs. BlaBlaCar
Giulia Bonadio
“Market entry, categories and value propositions in the digital domain” - A Comparative Longitudinal Case Study on Uber vs. BlaBlaCar.
Rel. Marco Cantamessa, Paolo Aversa. Politecnico di Torino, Corso di laurea magistrale in Ingegneria Gestionale (Engineering And Management), 2018
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Abstract
"The Interplay between cognition and activities in digital business models" - A comparative longitudinal case study on Uber vs. BlaBlaCar.
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