China is the world’s second largest and fastest growing economy and continues to demonstrate exceptional year on year growth. Thanks to major technological developments including growing internet penetration rates, social media advances and fast developing marketplaces, in 2013 China surpassed the US and became the largest e-commerce market in the world. Over the past years, China has contributed around 30% to global growth, more than the US, the eurozone, and Japan combined during the financial crisis in 2009. China is now evolving from a passive ‘receiver’ that is influenced by global economic cycles, to an ‘initiator’ that influences how those cycles develop.