We live in an era defined by the pervasive "datafication" of existence, a process in which every human action is measured and translated into value, so much so that data has been defined as the oil of the 21st century. From heartbeats monitored by wearable devices to mundane interactions on social media, our lives produce an uninterrupted trail of information. However, the current digital economy is founded on a profound power asymmetry: while users constantly generate value through their involuntary digital traces, it is the large technological platforms that capitalize on them. Despite growing regulatory attention, the contemporary user finds themselves trapped in a behavioral paradox.