BRAVE (Bioadaptive Regulation through AI-based Virtual Exposure) is a multidisciplinary research project that aims to improve Virtual Reality systems used in the early treatment of Specific Phobias (SPs) by combining computational modelling, neuroscience and clinical psychology. The initiative seeks to develop an adaptive therapeutic framework that integrates neurofeedback and automatic emotion recognition to personalise exposure-based interventions. BRAVE is conceived as a closed-loop therapeutic system in which patients with phobias are exposed to safe and controlled virtual environments while their biometric feedback, including physiological and ocular responses such as heart rate and pupil size, is continuously recorded by a multimodal sensing system.