Distribution and Sustainable Innovation in Polymers: Analysis and Prospects for Nexeo Plastics

This thesis examines how the plastics industry—pushed by new regulation, shifting supply chains, and process innovation—is redefining the distributor’s role: from logistics intermediary to strategic partner that speeds up the adoption of sustainable polymers and next-generation processing technologies. The core goal is to translate sector megatrends into competitive advantage for Nexeo Plastics over the coming years. The scope is mainly Europe (2020–2028) and covers thermoplastics (commodity, engineering, and high-performance), including recycled and bio-based grades. The study uses a mixed-methods approach that combines quantitative desk research, in-company field evidence, and classic strategy tools (SWOT, VRIO, gap analysis, scenario planning). The work is structured in six chapters, moving from the macro context to detailed, actionable recommendations. Findings are presented on four levels: 1. Industry dynamics and regulation: the EU (PPWR) raises the bar on recyclability and recycled content. At the same time, distribution gains relevance (≈16% of European demand in 2023) thanks to proximity to converters and greater agility in responding to regulatory and feedstock shocks. 2. Sustainable materials: a comparative map of families and recycling routes (mechanical, solvent, chemical/feedstock, organic) and of bio-attributed and bio-based grades (PLA, PHA, PBS) highlights LCA trade-offs and the decisive role of certification (ISCC+, EUCertPlast, TÜV OK Compost). 3. Emerging processing technologies: an overview of innovation with a focus on Additive Manufacturing and its impact on cost, quality, and sustainability. 4. Strategy for Nexeo: portfolio and alliances; a “Sustainable Materials & Compliance” program; operational partnerships with top suppliers; expansion in North Africa; data & CRM upgrades; Seller Apps; vertical focus; a micro-distributor network; portfolio extensions (including services/software); an Applied AI program; and a KPI framework to steer execution. A key thread is the shift from a performance-only value proposition to one centred on circularity, traceability, and documentation compliance. Data quality (mass balance, LCA, Digital Product Passport) becomes the new competitive currency, while the distributor evolves into a hub for technical and regulatory expertise. The thesis also integrates operational insights from direct experience at Nexeo (launching 3D-printing on MyNexeo; CRM clean-up/segmentation in Italy; the EMEA Technical Support Specialist role), making the “Nexeo approach” concrete and linking it to the capabilities needed for execution. Overall, the contribution is an integrated framework that clarifies the distributor’s pivot position between resin innovation and market adoption, culminating in a practical roadmap that can be measured through KPIs. Limitations and avenues for further research are discussed.