The automotive sector is facing an accelerated transformation combined with new technologies and changing mobility habits are some of the factors that are transforming the aftermarket business. The independent aftermarket (IAM) is particularly important when it comes to parts, servicing and repairs for older vehicles, representing. Over the last decade, the IAM sector has increasingly positioned itself to compete on both production times and high quality with respect to the original. On the other hand, original equipment manufacturers (OEM), despite their higher perceived quality and reliability, struggle to compete due to vehicle owners' shift towards the IAM after cars ageing and expiration of warranties.