A study on the systematic sustainable optimization of retail HPP from a circular economy perspective

In the context of the booming development of e-commerce, new retail POP-UP stores, which are one kind of temporary retail space, have become an important promotional way. Brands highly favor HPP (High-Profile-Promotion). Based on the theories of circular economy and systemic design, this research focuses on the sustainable optimization of the retail HPP system. Taking the internationally renowned fragrance and cosmetics brand D as a typical case, it conducts in-depth exploration by comprehensively using methods such as literature research, case studies, user surveys and physical space surveys. The study finds that although HPP activities can bring significant commercial value to brands, due to problems such as short duration and the use of disposable materials, they cause a relatively significant environmental impact. To address these issues, the research uses the analytical method of systemic design to conduct a complexity analysis of the territory and the company, identify and evaluate the opportunity and challenge points for systematic upgrades, and propose a series of system design strategies to balance commercial value and sustainability. In terms of material selection, a preferred material list for brand HPP construction is formulated, giving priority to environmentally friendly materials. Component utilization promotes the internal and external reuse of some components to extend the material life cycle. In addition, the exposure to sustainable practices is increased through new media to enhance consumers' awareness and recognition of the brand's environmental concept. The research results not only provide targeted guidance for luxury brands in HPP event booth design but also offer practical cases and theoretical support for the entire retail industry on the path of sustainable development.