The real estate sector plays a crucial role in the global economy, influencing both financial markets and investment strategies. Among the key players in this industry, Real Estate Investment Trusts (REITs) manage real estate portfolios and rely on various valuation methods to assess asset value. One of the most widely used approaches in real estate valuation is the hedonic pricing model, which estimates property values based on intrinsic and extrinsic characteristics. However, integrating this model with the traditional valuation methods adopted by REITs remains a challenge. This research aims to analyse the applicability of the hedonic pricing model in real estate valuation and explore its integration with REITs’ evaluation approaches, including the income approach, market approach, cost approach, and net asset value approach.