Adaptive Reuse of Fornace Gaiero: A Journey Through Wine and Bricks

The Fornace Gaiero factory in Dogliani has a significant cultural value that shows the history of craftsmanship and family tradition in a region that has a rich wine history. This thesis explores the potential of repurposing and readapting abandoned or unused and neglected industrial heritage, turning them into active spaces that can adjust to society's necessities and therefore not only preserve the architectural heritage but also reactivate the area. Specifically, it will be focused on the adaptive reuse of the Fornace Gaiero, analyzing the architectural preservation of this deteriorated site and examining the wine context in Piemonte and especially in Dogliani. The vineyards and winemaking heritage of Dogliani carry not only economic value but also a deep cultural legacy. Traditions, festivals, and a way of life rooted in winemaking practices highlight the community’s strong sense of identity. This project proposes a master plan for the large factory site, incorporating wine-related activities to enhance tourism and position Dogliani as a key wine destination similar to Barolo. The plan includes transforming the Fornace Gaiero into a museum that showcases traditional brick-making machinery and offers workshops on manual brick production as well as adding workshops to share the knowledge of the brick production. Additionally, the site will feature wine storage, tasting rooms, and areas for enjoying Dolcetto wine, aiming to revitalize the site as a cultural landmark. The idea is to incorporate into the building contemporary uses that adapt to nowadays necessities as well as to the actual activities and events of Dogliani, merging the origins and essence of the Fornace with its contexts and the community itinerary. In conclusion, the adaptive reuse and conservation of Dogliani’s Fornace Gaiero is looking to ensure the preservation and enhancement of the region’s rich cultural significance, blending history, craftsmanship, and cultural identity.