![](/style/images/tocco.png)
Selahattin Bugra Yaman
Multi-Attribute Decision Making of Transition from Reserve Click & Collect to Pre-paid Click & Collect in Retail Industry: Analytic Hierarchy Process Method.
Rel. Giovanni Zenezini. Politecnico di Torino, Corso di laurea magistrale in Ingegneria Gestionale (Engineering And Management), 2024
|
PDF (Tesi_di_laurea)
- Tesi
Licenza: Creative Commons Attribution Non-commercial No Derivatives. Download (2MB) | Preview |
Abstract: |
This research focuses on exploring the transition from Reserve Click & Collect to Pre-paid Click & Collect models within the retail sector using Analytic Hierarchy Process (AHP). AHP helps in selecting the most suitable model by evaluating criteria such as Cost Efficiency, Customer Experience, Pick-up Rate, Sale Amount, and Cost of Operation. A focus group of ten managers experienced in Click & Collect activations provided data through a survey for AHP analysis. Pair-wise comparison matrices were created, normalized, and analyzed to determine the importance weights of each criterion. The findings revealed that the Pre-paid Click & Collect model scored significantly higher in terms of overall suitability compared to the Reserve Click & Collect model. The consistency of the responses was validated using the Consistency Ratio (CR), ensuring the reliability of the results. The research argues that switching to Pre-paid Click & Collect will boost customer satisfaction and operational efficiency in the retail sector. Recommendations for successful implementation include developing a comprehensive plan, investing in supporting technology and training, and promoting the benefits of Pre-paid Click & Collect to customers. This research provides valuable insights and a structured approach for retail decision-makers considering a transition to Pre-paid Click & Collect, aligning with industry best practices and data-driven analysis. |
---|---|
Relatori: | Giovanni Zenezini |
Anno accademico: | 2023/24 |
Tipo di pubblicazione: | Elettronica |
Numero di pagine: | 30 |
Soggetti: | |
Corso di laurea: | Corso di laurea magistrale in Ingegneria Gestionale (Engineering And Management) |
Classe di laurea: | Nuovo ordinamento > Laurea magistrale > LM-31 - INGEGNERIA GESTIONALE |
Aziende collaboratrici: | Politecnico di Torino |
URI: | http://webthesis.biblio.polito.it/id/eprint/32002 |
![]() |
Modifica (riservato agli operatori) |