This study delves into the strategies employed by the Bjarke Ingels Group (BIG), a globally recognized architectural studio, to attain international acclaim while investigating potential disparities between its professed principles and practical actions. Commencing with an exploration of BIG's history since its inception in 2005, this research analyzes pivotal projects contributing to its success, alongside the studio's global expansion and structural evolution. The focus then shifts to BIG's ethos articulated through its manifesto, contextualized within published works to elucidate how values shape its approach. A central tenet, "hedonistic sustainability," underscores BIG's design philosophy, emphasizing responsiveness, reincarnation, productization, and biophilia as guiding principles.