Evaluating the Impact of Middle Cycle Actions on Light Commercial Vehicles with focus on pricing activities: from Pricing Strategy to execution through KPI

In the realm of Light Commercial Vehicles (LCVs), this comprehensive study endeavors to assess the profound impact of implementing a Middle Cycle Action (MCA). MCA constitutes a significant facet in the lifecycle of LCVs, and this thesis aims to shed light on its multifaceted implications. The research voyage commences by offering a comprehensive backdrop of the LCV environment, providing insights into the intricate dynamics that exert their influence on this segment. This contextual understanding is paramount in discerning the unique Key Performance Indicators (KPIs) that govern LCVs. A significant focal point of this thesis revolves around the intricate realm of pricing activities, spanning the entire spectrum from the formulation of Pricing Strategy to its meticulous Execution. The methodologies employed in this pricing endeavor are dissected, revealing the intricacies of achieving profitability while concurrently establishing a distinctive market positioning. The interplay of these pricing strategies with the broader operational landscape necessitates a deep dive into the role and significance of Pricing Indicators throughout the various phases of MCA. It is within this framework that the transformation of Pricing Indicators during the critical launch phase is scrutinized, underlining their evolving nature and their strategic orientation to achieve predefined objectives. The role of the Pricing Team in this complex interplay takes center stage, offering an essential perspective in understanding the nuanced positioning of a vehicle within the highly competitive LCV market. Their collaboration with Finance, Marketing, and Product Teams underscores the interdisciplinary nature of pricing activities. Moreover, the study emphasizes the pivotal function of Project Management, serving as the fulcrum that orchestrates seamless coordination of time and tasks. This harmonious orchestration is instrumental in ensuring that the LCV launch adheres to its scheduled deadlines. Intricately interwoven within this multifaceted landscape are the sophisticated logics and strategies that underpin pricing decisions. The detailed analysis presented within this thesis not only encapsulates the complexities of pricing within the LCV sector but also provides valuable insights into the pivotal role of Pricing Teams, the collaborative synergy among various departments, and the essential Project Management phases that collectively contribute to the success of LCVs in the market.