In an unprecedented era, consumers' focus has sharpened on the rising prices of everyday commodities. The cost of living has surged across even the southernmost regions of Italy, impacting both families and individuals. The substantial hikes in expenses, such as fuel for vehicles and travel, cannot be ignored, leading to widespread discontent. These price escalations are not driven only by spikes in critical raw material costs. Economic sectors, including the airline industry, are dealing with a prolonged period of unprofitability, if not serious losses, brought on by the two years of pandemic. These price increases far exceed recently accumulated variable costs, prompting numerous complaints from consumer protection organizations and regulators.