The objective of this thesis is the study and analysis of the model kit industry in order to find issues that can be resolved by applying Systemic Design solutions. By focusing on production processes and using two world renown companies, this thesis will try to define the system network of this industry, from the Business to Business aspects to the Business to Customer ones. In addition to that, the thesis will also try and analyse the consumers of this industry products, the model builders. Using a survey, the thesis will explore their interaction with the hobby, their interest towards eco-friendly solutions and other elements, in order to understand how a systemic approach to the existing industry network may affect the consumer base.