The Certification process of the Sustainability of the Business Model of Tyres Shop

The market of interest is the automotive industry and in particular the segment about the independent aftermarket of tyres and all activities performed by the retailers all over Italy. This project could be seen as the second chapter of greater project started many years ago by the professor Guelfi with the aim to make aware all the actors involved in the Italian Automotive Aftermarket about the sustainability of their competitive advantage over time, and to give a deeper understanding if their own business is performed in the right way. Right now, tyres shops operate on their own way, without any kind of reference. This means that it does not exist any kind of model or standard, recognized by a national entity, to look at, in order to determine if the way of working is creating value in the long term and so if it could be considered sustainable over time. The “first chapter” of this project was focused on car body shops, in a first moment in Piedmont and then it was extended all over Italy reaching a well-recognized success, this “second chapter” is directly extended to the entire Italy with the aim to create a real document, recognized by regulatory authorities, through which tyres shops can realize if their way of operating is the right one, and if their competitive advantage is sustainable over time, especially in the long term. In few words, the final goal was, and is, to give answers about the concrete value creation over time, analysing parameters and extrapolating several Key Performance Indicators (KPIs) to the huge number of small-medium-big entrepreneurs involved in this market.