Isotypically. See How To Say It.

The thesis essay investigates the Isotype system and its pictograms as mass communication tools beginning with the first studies carried out by Otto Neurath. The research, consisting in two volumes, analyzes on the one hand the evolution of the visual language and on the other aims to provide useful tools for a graphic designer. In addition, a small communication design project will supplement the research putting into practice the gained knowledge while making it affordable to everyone.