??Traditional marketing research seeks to consciously comprehend the decision-making process of the consumer, whereas neuromarketing focuses at understanding customer conduct. The difficulty with conventional marketing research depends primarily on what the customer feels and believes. Our worldly perspective is generally guided by our emotions that are often changing. This is the reason why the project team aims to record the participant’s unconscious behaviour as well as his conscious behaviour. ??In this context, a desktop application was developed and its goal is to try and detect a participant’s emotion when faced to various types of Human Computer Interactions : a static image advertisement, a video advertisement and a website-based advertisement.