The European 5G-LOGINNOV project: Analysis and development of new business models related to 5G and companion technologies

Nowadays, there is a progressive improvement and development of new technologies characterized by a daily occurrence changes and evolutions. The working environment and the everyday life are influenced by these new technologies making tasks better and faster. From a firm’s point of view, the technological progress is an important tool for competitive advantage and innovation is the key word. Among innovations, what have a greater impact are those called disruptive innovations. Focusing on technological innovation, it is important to underline how the birth and spread of 5G and companion technologies is making the emergence of a new era where people and things can be constantly connected. These types of innovation, however, because of their disruptive nature, can often be slow or meet many barriers to their widespread. The manufacturing, energy, transport and financial services are the ones that use 5G business process transformation. In this field, numerous initiatives and projects were being undertaken in order to develop the technologies, the structures and the business models needed to make the best use of the new technologies’ capabilities. Among these there are European projects which are part of the Horizon 2020 program. In this thesis, the focus is on the European 5G-LOGINNOV (5G LOGistics value chain INNOVation) project and on the 5G technologies related to the logistics and transport industry especially in the port ecosystem. In fact, international trade is increasingly growing and new customers’ need have been identified. With this project, it is possible to deliver solutions, architectures, technologies and standard in order to create the next generation European communication infrastructure. These technologies will be developed, implemented and tested in three Living Labs located in three different European ports: Athens Port (Greece), Hamburg Port (Germany) and Luka Koper Port (Slovenia). This way, it is possible to involve innovative SMEs and start-ups. The 5G-LOGINNOV’s baseline is centered on three main logistics European projects: AEOLIX, SELIX and FENIX; and, focusing about the ports of the future, it is possible to consider one of the most recent European project: COREALIS. In this thesis, will be analyzed and developed new business models related to 5G-LOGINNOV technologies, in particular, the focus will be on two main 5G core innovation technologies for port operations: maintenance and operation efficiency. In doing so, the GUEST methodology will be used. The GUEST methodology has been developed by researchers of the Politecnico di Torino. By applying the first steps of the method, it is possible to analyze all the actors involved in the project and which stakeholders, resources and customers are implicated in order to develop a value proposition that fulfill all the firm’s objectives, bearing in mind the probable costs and revenues.