The impact of business analytics on strategic decision making

The impact of business analytics on strategic decision making The present scenario demands the scientific management of organizations are developed with software tools like business analytics. The objective of this work is to investigate how to implement business analytics to support strategic decision-making. Business analytics is being used by companies to create value and gain competitive advantages, it can also help to create alignment between business strategy and IT strategy thereby facilitating organizational transformation. A number of implications are discussed like the possibility of business analysis initiatives used for strategic alignment and organizational transformation, the potential of identifying and using the right metrics, benefits of good quality technology infrastructure and superior quality data, the necessity for the involvement of senior management complemented by strong leadership for the business analytics project. The methodology explores the importance of data accuracy and the data warehousing architectures that can be deployed strategically. The factors that influence the successful implementation of business analytics are identified followed by the significance of performance analytics and how it is relevant to combine with the tools of business analytics to form the branch of business performance analytics.