La Hoyada: Urban regeneration through commercial activities.

Urban regeneration associates the urban system as a whole with the aim of counteracting urban deterioration and improving the urban quality of the city by involving the economic, social, physical and environmental structures of the city. This, understood as the meeting place for daily activities that take place on the surface of the public space, over the years the close relationship that commercial activity has had with public space has been evidenced, the exchange between them being part of the identity of citizens. Caracas is the main political and economic center, as well as the capital of Venezuela. The Metropolitan District of Caracas is politically-territorially organized by 5 municipalities. Being the Libertador municipality the largest with the highest population and employment density. The urban evolution of Caracas accelerated due to the oil period, thus developing an urban-concentrated pattern mainly in the north of the province. The policies developed to meet the demand for housing have been criticized due to the lack of planning from the urban or architectural point of view, which, with the increase in inhabitants, has produced a lack of public space and services causing urban decline. The sector in which the project proposal is located is known as La Hoyada in the Libertador Municipality, an area with urban and social degradation generated by its disconnection with its context and the lack of equipment demanded by the population. This thesis seeks, through the recognition of the pre-existing, to reincorporate and revalue the neglected space using the commercial potential of the sector as a driver for urban regeneration integrating the plot