T: Virtualization of Process Engineering and Planning Support In this digital era, the Company competitiveness can be improved by optimizing production processes. However, a successful new product introduction is tough to achieve, the new product failure rate is substantial, and it also involves high costs for the company. So, the analysis of Product and Process Design plays a vital role in the New Product Introduction. Process Engineering and Planning is the activity of determining the manufacturing principles and operations needed to produce a product at an industrial level. The key elements of process engineering are Process Design, Process Control, Process Operations.