Studies have been conducted on how the current Covid-19 pandemic affected the E- Commerce businesses, mainly from companies’ financial point of view. These analyses enlightened how these kind of companies have seen their revenues and customer base increase greatly, and how businesses have to rely more and more on an omni-channel strategy instead of a pure brick-and-mortar model if they want to survive the crisis. Researchers have focused mainly on US territory, finding out that the main consequences of the current situation lie in an increased use of E-Commerce from customers and in an augmented degree of digitalization from companies that desire to stay profitable and gain even larger market share in the upcoming years.