The accelerating pace of technological change is resulting in a redefinition of practices for many industries, forcing established companies to overhaul their innovation process. It is quite surprising to observe incumbent companies, which are generally large and well-managed, act quite helplessly when facing the challenge arising from new entrants. The inability to join an emerging paradigm or the underestimation of a new technology can have serious consequences for an established business, as some innovations can be disruptive and remould entire market sectors. Established firms are constantly confronted with an “innovation dilemma”, i.e. choosing between developing the existing business or venturing into new areas.