Title: ANALYSIS OF PRODUCT AND PROCESS DESIGN ACCORDING TO INDUSTRIAL V 4.0 PERSPECTIVE. As we are living in the era of the Industrial 4.0, which is characterized by the digitization of manufacturing, the engineers need to think forward for using digital tools and technology for the future growth and incremental increase in this Industrial Evolution. In this Industrial Evolution 4.0, the need for New Product Development is drastically increasing to make high-quality products more prolific. The companies are reverting swiftly to satisfy the customers’ demands and try to understand customers’ expectation and their mental framework about the new products. The manufacturers’ loyalty towards the customer also improves the market share.