Industry 4.0 and business intelligence: business plan development for a new software launch in the market.

This thesis work concerns the development of the business plan of a business intelligence software for manufacturing companies’ efficiency in a context of Industry 4.0. The idea on which the whole planning activity is based consists in a SaaS platform powered by a Cloud-based architecture aimed at turning industrial data into insightful decision making for companies, enabling predictive analytics with a consistent data driven approach. After a brief literature review aimed at introducing the Industry 4.0 paradigm the discussion dives into the topics more characteristics of a business plan. In fact, after the presentation of the company which powered the project (Guanxi s.r.l) the work deeply analyze: the market of reference in all its peculiarity from both an internal and external point of view, the current competition level and the strategic positioning options. After the market analysis the hypothesis made are validated with the results of a set of interviews conducted. It then follows the definition of the product with its marketing mix and detailed features, and after the presentation of an MVP and its testing phase results which led to a consistent market segmentation, the discussion dives into the redaction of an organizational, operational and financial plan, which results are then schedule and presented in a comprehensive project roadmap. The thesis is finally concluded by a lean business model canvas, which aims at being a final summary and overview of all the tasks performed along the discussion.