B2B Wine Market: Wine Locker

This thesis focuses on the development of a new service that connects suppliers and customers, revolutionizing logistics and the wine supply system. The new innovation, called Wine Locker, is a wine distributor located in the customer's internal warehouse, belonging to the Ho.re.ca. system. The objective of the innovation is to modify the management of stocks in a restaurant and at the same time facilitate the sale of wine to the supplier, introducing new stakeholders to manage and maintain the warehouse and promoting the transition to a Just in Time (JIT) system in the delivery of stocks. The new service is revolutionary because it provides for the definition of a "Wine Export Consortium" to protect suppliers, partners and collaborators, which manages a network of suppliers, who supply the main warehouse (Locker Distribution). The main warehouse is connected in turn to smaller intermediate warehouses located in various areas, the first located in the region of reference, the second in the city of reference and the last warehouse, a wine shop, will offer delivery by bicycle, in the last mile, to the Wine Locker of the associated restaurant, located in the area with the highest concentration of restaurants. Each wine shop will provide a maximum of 4 restaurants, so as to facilitate the periodic delivery in the day to the bikers. The JIT system will therefore allow the product to be delivered and supplied to the restaurant periodically during the day. The Wine Locker will therefore be the only internal warehouse of the restaurant and will allow the restaurateur to eliminate many steps in the procurement, such as the reordering, the relationship with the supplier, maintenance costs. The innovation is a smart vending machine that collects data relating to the withdrawal, delivery and reordering, carries out all the analysis to provide the product periodically. The service is revolutionary because it allows you to pay for the bottle only at the time of the actual request of the customer at the table, and to get a certain revenue the same day. Moreover, the same supplier, will no longer have problem with insult payments, each purchase from the Wine Locker corresponds to a collection from the supplier. Payment will be made by means of an application on the smartphone, in which a virtual showcase of the Wine Locker will be presented with its products and associated costs. Therefore, the Wine Locker totally changes the inventory management system from push to pull and supply because each of the parties involved will have a marginal role in the chain and will follow the directives of the Consortium. Given the deliveries made on the last mile by bicycle, the transport costs are significantly reduced because each biker will be paid for product delivery and there are no costs related to the means of transport. In addition, transport by bicycle makes it easier to avoid traffic than a classic means of transport and also to reduce environmental pollution. The warehouse cost is reduced in the same way because there will be fewer quantities in the Wine Locker than in the current warehouse, as only the quantities necessary to meet the demand will be supplied.