PURE LINES
Cartier’s desire is to reduce an object to its purest form: its structure. Almost obsessively, this search for simplicity reveals an object’s defining characteristics.

PRECIOUS DETAILS
The intuition of a jeweler is to find beauty wherever it may be and to dare to elevate what others tend to hide. Every detail is significant. Nothing is aimlessly added. It is a perfect union between extraordinary form and function.

PERFECT PROPORTIONS
A delicate balance exists between line and shape as volume and harmony must emanate from every design. While an object’s precision is measured by how you wear it, proportion takes it to another level, defining its elegance. An exacting precision, led by technical innovation, allows Cartier to rework proportions without distortion.

PRECISE SHAPES
Being a master of shapes is above all an exploration. What can be created with a square, circle, oval or rectangle? By measuring the effects of symmetry, parallelism or asymmetry, by adding perspective, by creating depth, the Maison seeks to bring movement and a new life to every form.

TIMELESS OBJECTS
Each of the objects is a design legend within their time and also an icon of today. Standing the test of time – classic, eternal, essential – they continue to be reinvented as a boundless source of creative energy. As heirlooms, their connection to the wearer grows with time, creating a powerful link between heritage and timelessness.

Living Heritage
Since 1847, the Maison has explored its heritage with creativity. Discovery, drawing on world cultures, enhancing beauty: all are ways for Cartier to share its vision, as demonstrated by the numerous exhibitions of the Cartier Collection the world over, as well as Cartier’s bibliography.

SAVOIR-FAIRE & TRANSMISSION
Since its foundation in 1847, Cartier has always been committed to ensuring the preservation of its expertise and developing new skills while honoring the history of the Maison.

Artistic crafts
By integrating a glyptics workshop into its High Jewelry workshops and creating the Maison des Métiers d'Art in La Chaux-de-Fonds, Cartier demonstrates its commitment to preserving, transmitting and developing age-old, endangered and timelessly precious techniques.

MAISON DES MÉTIERS D’ART
Preserve, innovate and share: Cartier is committed to promoting and passing on artistic craftsmanship. The Maison des Métiers d'Art was created in 2014 to achieve this goal. A melting pot where talents meet, interact and surpass one another, this project stems from Cartier's strong vision, which underscores its respect for tradition and determination to harness the power of these artistic crafts in a continuous quest for innovation.

The art of glyptics
An ancestral art of engraving fine stones, glyptics is a rare craft recognized by UNESCO. At Cartier, it is passed down from Maître d’art to apprentice within a dedicated atelier, integrated in 2010 to ensure its preservation. This unique space, rooted in transmission, explores new artistic expressions.

THE JOURNEY THROUGH TIME
The intelligence and creativity of their forms allows Cartier watches to elegantly fit into their time as easily as they fit into the future. Contemporary, though some are derived from archival designs, the Maison's watches have stood the test of time. They all possess the same capacity to reinvent themselves, and Cartier dares them to evolve with the times.