Every design starts with a vision
Every design starts with a vision—crafted, refined, and brought to life through time-honored techniques.

History of Gucci
Since its founding in 1921, Gucci has transformed from a single shop opened on a side street in Florence to its position today as a world-renowned symbol of Italian craft, visionary creativity, and innovative design. Both mirroring and defining the decades that brought it forth, the House's history has itself influenced fashion and culture in indelible ways throughout the 20th and 21st centuries.

The House's founder, Guccio Gucci, was born in Florence on March 26, 1881. In his youth, he moved to London, where he began working as a porter at The Savoy hotel in 1897. Inspired by his observations of the jet set there, he returned to Florence in 1902 with the dream that one day luggage would bear his name, and, in 1921, he opened the first Gucci boutique on Via della Vigna Nuova.

What is Gucci known for?
Gucci represents the pinnacle of Italian artisanal excellence and its designs are unsurpassed for their quality and attention to detail. Following the House’s centenary, Gucci continues to redefine luxury while celebrating creativity and innovation.

1920s & 1930s (solo il primo paragrafo)
Inspired by his experience as a porter at The Savoy hotel in London, Guccio Gucci established his eponymous artisanal luggage atelier in 1921 on Via della Vigna Nuova in Florence. His vision combined exceptional Tuscan materials and craftsmanship with the elegant English aesthetic. These early years established the brand's origins in the world of travel and exploration, which have remained intrinsically linked to Gucci's heritage.

Gucci's Sustainability Ambition (solo la parte valoriale iniziale)
Gucci is driven by the issues that are fundamentally shaping our collective future. Under two pillars, People and Planet, we are united through a culture of purpose to generate positive change. We care about the world around us and we champion a holistic approach across our entire value chain, setting clear goals to limit our impacts while proactively supporting local communities and the regeneration of nature. Powered by a collaborative and innovative spirit, we are deeply committed to achieve our vision of a modern, responsible and circular luxury.

Safeguarding our crafting tradition
Safeguarding our crafting tradition is a priority for us. Through specialized schools and trainings, we invest in the next generation of artisans to carry on these increasingly rare techniques for years to come.