Pierre-François Martin created Maison Martin in 1792, specializing in box-making, trunk-making, and packing at a time when the golden age of the great trunk-makers of the late 19th century was yet to come.

The house of Martin quickly became a favorite with the French aristocracy and was eventually granted the prestigious title of official purveyor to HRH Marie-Caroline of Bourbon-Siciles, Duchess of Berry.

When Louis-Henri Morel died suddenly in 1852, François Goyard took over and changed the name of the business to Maison Goyard.

He remained for 32 years at the helm of a house that he took to a whole new level.

On April 1, 1885, Edmond Goyard officially became the head of Goyard.

Continuing his father’s work, Edmond Goyard turned the comptoir on rue Saint-Honoré into an elite institution with an international clientele.

Thanks to its creativity and know-how, Goyard was granted the privilege of being the official purveyor to kings and presidents.

Throughout the 20th century, Goyard remained a favorite with celebrities.

When he created the Goyardine canvas in 1892, Edmond Goyard was very much inspired by his family history.

The dotted pattern clearly references the log drives conducted by his ancestors that forms a triple chevron juxtaposed in the shape of a Y -the central letter in the Goyard family name.

Edmond Goyard was the very first Parisian trunk maker to integrate his name into his canvas.

Honed to perfection and passed on for generations of passionate artisans, the Art of Personalisation has been at the heart of Goyard ever since.

True to its history and heritage, Maison Goyard perpetuates a rich legacy of bespoke personalisation according to the highest standards.

Today as in the past, “Marquages” are executed entirely by hand by skilled painters carefully trained in the Maison’s traditions, using exclusive natural-pigment-based colours.

Within a decade, completely disregarding marketing tactics or mass-production, he restored Goyard to its original glory, and firmly re-established it as the beacon of timeless elegance, craftsmanship and exclusivity it once had been.