Rolex is an integrated and independent Swiss watch manufacture. Headquartered in Geneva, it is recognized for its expertise and the quality of its products.

Hans Wilsdorf, founder of the company, instilled a notion of perpetual excellence, leading to major watchmaking innovations.

Hans Wilsdorf was a visionary who foresaw a century of change.

Convinced that water resistance would turn the wristwatch into a must-have for everyone, he launched the Oyster in 1926.

The Oyster case, the fruit of these efforts, was patented four years later in 1926.

This invention marked a major breakthrough in the history of watchmaking.

The brand designs, develops and produces the majority of its watch components in-house.

It is a committed and responsible company whose products are made to last.

We create products that are designed to last, and which can be maintained for life.

Our high standards and quest for excellence mean that we are constantly perfecting our watches and ensuring our watchmaking know-how is passed on.

In its quest for excellence, Rolex strives each day to improve not only its watches but also its environmental performance and its impact on society.

Long-term vision is at the heart of our philosophy, and our various activities are centred around innovation so that we may rise to the challenges of tomorrow.