Matteo Druetta
Foreign Direct Investment in the Coffee Industry: a strategic analysis of China as a promising market.
Rel. Anna D'Ambrosio. Politecnico di Torino, Master of science program in Engineering And Management, 2024
Abstract
In recent years, we have seen a remarkable growth in the flow of investments to emerging countries, making them highly attractive destinations for foreign capital. Due to the saturation of certain economic sectors in Western markets, combined with the rising incomes and living standards of the middle classes in emerging economies, many international companies are indeed turning their attention to these rapidly changing markets for their future growth plans. Among emerging countries, China is an eloquent example of this paradigm shift. Over the past few decades, thanks to a historically unique economic reform policy, China has rapidly moved from being one of the poorest and most isolated countries in the world to becoming a major player in the global economic landscape, establishing itself as an economic superpower and ranking as the world's second largest recipient of foreign direct investment (FDI).
However, the investment strategy in China has changed considerably over the years
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