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The impact of user-generated content on youtube on millennials' decision-making process for beauty products and how companies should shape their strategies accordingly.
Rel. Federico Bella. Politecnico di Torino, Corso di laurea magistrale in Ingegneria Gestionale (Engineering And Management), 2023
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| Abstract: |
The impact of user-generated content on youtube on millennials' decision-making process for beauty products and how companies should shape their strategies accordingly. |
|---|---|
| Relators: | Federico Bella |
| Academic year: | 2022/23 |
| Publication type: | Electronic |
| Number of Pages: | 74 |
| Subjects: | |
| Corso di laurea: | Corso di laurea magistrale in Ingegneria Gestionale (Engineering And Management) |
| Classe di laurea: | New organization > Master science > LM-31 - MANAGEMENT ENGINEERING |
| Aziende collaboratrici: | UNSPECIFIED |
| URI: | http://webthesis.biblio.polito.it/id/eprint/27463 |
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