The impact of user-generated content on youtube on millennials' decision-making process for beauty products and how companies should shape their strategies accordingly
Narges Amrollahi Fard
The impact of user-generated content on youtube on millennials' decision-making process for beauty products and how companies should shape their strategies accordingly.
Rel. Federico Bella. Politecnico di Torino, Master of science program in Engineering And Management, 2023
![[thumbnail of Tesi_di_laurea]](https://webthesis.biblio.polito.it/style/images/fileicons/application_pdf.png "Tesi_di_laurea")
|
PDF (Tesi_di_laurea)
- Thesis
Restricted to: Only staff users fino al 19 July 2026 (data di embargo). Licence: Creative Commons Attribution Non-commercial No Derivatives. Download (1MB) |
Abstract
The impact of user-generated content on youtube on millennials' decision-making process for beauty products and how companies should shape their strategies accordingly.
Publication type
URI
 |
Modify record (reserved for operators) |
