The increasing popularity and media coverage regarding eSports contemporarily to an often-commented decline of traditional sports instigates the questioning of a possible change of paradigm taking place. In this scenario, a multifaceted analysis is conducted in order to understand the context surrounding this hypothesis and to comprehend the involved dynamics, with the ultimate objective of finding a satisfactory answer. An initial perimeter is set and the object of study regarding traditional sports encompasses mass entertainment sports, that have intense public appeal and are transmitted via professionalized vehicles to the audience, such as soccer. Then a method for the analysis is established as a sequence of three study fields, a Market Overview, a Strategy Analysis, and an Innovation Analysis.