This thesis focuses on the design of an Axial Flux Permanent Magnet Synchronous Generator (AFPMSG) for a micro-wind turbine. The benchmarking study wants to evaluate the performance of an existing generator, revealing the limitations in torque, power and also those derived from the high Joule losses, all confirmed through analytical evaluation. For this reason two stator topologies were compared: a coreless stator and a PCB stator, both aimed at minimizing iron losses and enhancing efficiency. Key specifications: a ten-pole pair, three-phase synchronous generator rated at 350 W, 350 rpm and 12 Nm. The designs were evaluated through analytical modeling. While the coreless stator demonstrated higher efficiency and power density, it was less flexible and more expensive to manufacture.