Investigating Transformation, Green Gentrification, and Eco-Branding in Parco Dora Neighborhood of Torino

Urban green spaces are often seen as a solution for environmental renewal and social improvement, but their impacts can be more complex than expected. This thesis investigates Parco Dora in Turin, Italy, to explore the dual role of urban green spaces in fostering ecological and cultural regeneration while potentially exacerbating socio-economic and spatial inequalities. The study examines whether Parco Dora’s development prioritized ecological imperatives or aligned more closely with economic and urban competitiveness agendas, questioning the balance between its environmental benefits and socio-economic impacts. The research employs a mixed-methods approach, combining quantitative analyses of demographic changes, housing trends, and socio-economic data with qualitative insights drawn from interviews, correspondence between local organizations and the municipality, media narratives, thematic coding, and historical imagery from Google Earth to better uncover recurring socio-economic patterns within the area from different perspectives. Based on the findings of the analyses, the case of Parco Dora demonstrates the challenges of urban green spaces as a "double-edged sword." Initially, the park attracted new residents with its modern amenities and green infrastructure, reflecting early signs of gentrification, however, existing divisions within the area particularly between social housing zones and newer developments were exacerbated by insufficient public services and community infrastructure. Over time, both sides of the neighborhood have faced increasing deprivation. Crime and safety issues, inadequate maintenance, and the commodification of the park through frequent events have intensified social challenges, prompting some residents to leave the area. Instead of addressing inequalities, Parco Dora’s development has, in some cases, intensified them, showing how green spaces, without robust public services and inclusive planning, can deepen existing challenges. This research concludes that urban green spaces must be developed with equity and inclusivity at their core. Integrated governance, ongoing impact assessments, and alignment with public services are essential to prevent environmental projects from worsening socio-economic disparities. Parco Dora’s trajectory highlights the critical need for urban planning that balances ecological objectives with social equity to create sustainable and inclusive urban environments.