The accelerated advancement of artificial intelligence, in particular generative artificial intelligence (genAI), has raised extensive discussions in the media and entertainment industry. The Hollywood screenwriters’ strikes of 2023 highlight a growing concern about the role AI could take in content creation, raising debates about its potential to equal, or even replace human ingenuity. GenAI, through machine learning algorithms, enables the autonomous creation of original text, images, video and audio from simple prompts, opening new perspectives for the automation of creative processes. In this context, this thesis explores the integration of genAI technologies within a traditional production workflow for the realisation of an animated pilot based on Jules Verne’s “Around the World in 80 Days”, revisited in a futuristic key.