The study of Balance Score card

Balanced Scorecard concept is used for the Performance Management System by organizations. Around 75% organizations of the world are applying the Balanced Scorecard tool for the improvement in their Organizational Performance. However, in the past many tools recommended tend to accentuate only one of the values that an organization has to realize, that the Balanced Scorecard recommend what is extremely vital for an organization to achieve balance between these values for the improvement of corporate value. This thesis summarizing the analysis of major studies conducted on balance score card from 1992 to 2021 and the statistical analysis of BSC research papers along with the practical application of the role of balance score card in solving issue faced by management of KIRIN BREWERY a Japanese company. During the period when BSC was introduced to KIRIN BREWERY, KIRIN recognized that they need to change their strategies in order to overcome the downturn and to challenge emerging new competitors, generally when an organization agrees to change their strategies intensely, it wants to reintroduce or improve how they can develop those strategies to cope with new entrants. Even if the company formulates an admirable strategy, it may not produce the likely results without the proper implementation of the strategy. In realism, the company always wants not only new methods of developing strategy but also new ways of implementing the strategy. As the concept of Balance Scorecard adoption is increased among the organizations, after the adoption of BSC most of them found not only a great attraction for the concepts of BSC, but there are also a chances that BSC would bring developments with relatively less conflict within the organization. As a result of my thesis research including an examination of KIRIN BREWERY case study. I found that most of the research have been done mostly on the use of Balance scorecard for the improvement of organizational performance and to identify the key performance indicators and for the case of the application of the BSC at KIRIN, I concluded the reason why BSC was introduced to KIRN is that to enhance the strategic mindset in employees thereby, resolving management issue.