The aim of this thesis is to examine the Italian beer market, with an emphasis on the craft beer movement, and to evaluate the determinants of the Italian craft beer price, which has not been so far the object of any empirical analyses, through a hedonic regression model. Before analyzing the Italian market in detail, an overview of the global market is provided, with insights for each continent and their major brewing countries. The analysis of the Italian beer market begins with a description of the Italian legislation and continues with a snapshot view of the sector: production and consumption, imports and exports, main competitors, distribution channels and suppliers are discussed in detail.